ABSTRACT, THE ART OF DESIGN

" We spend 87% of our lives inside buildings. How they are designed really affects how we feel, how we behave. "

Now, think of how much time  you spend on the internet. Wouldn't you agree that this tendency also applies to this field?

Look at it as a large space with lots of properties. Creators invite you to their houses and it's up to you which one you enter, how long you’re gonna stay and whether you come back.

You might be a quiet guest that imperceptibly sneaks in and walks out without leaving any marks or the opposite, you end up sprawling on the couch for hours, forgetting you’ve just met the owner.

When we put the metaphor aside; while some websites just pull you in leading to further exploration, others are so saturated with distractors, you give up no matter how good the content.

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artwork by Weronika Dali

Design is NOT just a visual thing. It’s a thought process, it’s a skill.

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artwork by Weronika Dali

About a coincidence that brought some unpredictable conclusions.

It's an absolute coincidence that while I was working on the design of this website, Netflix dropped a fantastic documentary called „Abstract, the art of design”. Initially, I thought I’d write the entire article about it, but after having received some opinions after the relaunch, I decided that this time I’ll also focus on the way it influenced my creative process, enriched the way of thinking or in general, brought some valuable insights.

Isle Crawford, one of the designers participating in the documentary explains her way of working in these words:

 

" All projects start with a strategy. Basically, prioritizing people. Putting the human experience at the beginning of the design process. "

 

Designing by putting human experience at the beginning is a smart approach and you appreciate it more once you realize design isn't just a visual thing.

Take the airports as an example. They aren't only about comfy chairs at your gate, but the entire visual identification and the structure. Design, among others, prevents a traveller from getting lost even when it's his first visit at the airport or doesn't speak the local language. Not only through friendly looking pictograms, the positioning of the signs, their size, visibility or frequency, but the entire system.

This inspired me to come up with a specific idea, which I would follow every time I'm working on a new content. (Speaking of content, is it still the king? Cause I have some serious doubts if it's enough nowadays. Anyways it's a topic for the next time.)

If you don’t spend a decent amount of time producing,
why people should spend
their own on absorbing it?

Do you perceive the sentence below in the same way?

I bet you will make your own assumptions. As each episode is dedicated to a different creator, I started watching "Abstract, the art of design" with the 6th episode about a typographer - Paula Scher. She made me feel a bit less guilty of the fact, that I can easily spend a week on choosing the right fonts for my website. According to Paula, typography is painting with words.

If you crave for more insights or want to discover the behind-the-scenes life of an illustrator, architect, interior designer and a few more creative professionals, now you know what to watch.

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